About Bliss

exceptional luxury and world-class hospitality in the old quarter

aBOUT HANOI BLISS

Hanoi Bliss is a curated collection of boutique accommodations, designed for the modern traveler seeking depth, design, and cultural connection. Rooted in the timeless soul of Hanoi, we offer more than a place to stay — we offer a refined way to experience the city. With seven distinctive properties, including two nestled deep within the Old Quarter and five situated along its quieter edges, Hanoi Bliss welcomes you into spaces that are both authentic and elevated. Each location is thoughtfully crafted — where curated interiors meet the character of the neighborhood, and warm hospitality is as present as the design itself.

This is Hanoi, Blissfully.

Explore the city. Live beautifully. Stay with intention.

Our Philosophy

We believe that where you stay shapes how you feel, and how you remember. At Hanoi Bliss, we craft each experience to reflect the rhythm of local life while offering the privacy, elegance, and comfort of a modern escape.

What Defines Us

Curated Spaces
Each property is uniquely designed with care, style, and purpose — no two are the same.
Authentic Locations
From hidden lanes in the Old Quarter to peaceful neighborhoods just beyond the noise, every Hanoi Bliss address is rooted in place.
Personalized Hospitality
We serve quietly and thoughtfully, allowing space for connection and calm.
Local Soul, Global Standards
Inspired by Hanoi’s culture, delivered with contemporary sensibility.

Our Network of Properties

Whether you're discovering the charm of 38 Hàng Thiếc or finding retreat in one of our edge-of-Old-Quarter residences, each Hanoi Bliss location offers its own story — united by a shared commitment to quality, design, and serenity.